The Client
Founded in 2020, Minty Greenhouse is a botanical living store nestled in the heart of Frankston. A local institution and pillar of the Mornington Peninsula community, Minty specialises in indoor plants, homewares and perfect gifts. They offer a carefully curated selection that brings a touch of nature into your home. From lush green plants to bespoke pots, handmade decor, and ethically made furniture, Minty Greenhouse has everything you need to create a serene and stylish indoor space.
Co-owned by husband and wife duo Abbie and Brad, Minty Greenhouse is your local go-to destination for all things green. Whether you’re looking to add some jungle vibes to your home or searching for unique homewares and original artwork, their little green shop on Playne Street is the perfect place to explore and embrace the joy that plants bring to any interior. Offering in-store shopping, local delivery, and click & collect, Minty Greenhouse makes it easy to bring the outdoors inside.
Full Brand Redesign
Custom Illustrations
Brand Handbook
Multiple Concepts
How It Started
Abbie and Brad have had a long relationship with The Commute. As a fellow small business they understand the importance in engaging other boutique businesses to empower the local economy. After four years of business, they were ready to elevate their established brand and get support in future-proofing their identity for years to come. They were starting to find it difficult to create consistency across their marketing channels and felt the brand they had developed over time no longer reflected their ambitions for the space.
What We Did
The Commute started with a brand deep-dive and brainstorming concepts for this new project. We developed Abbie’s obsession with vibrant colours and playful patterns that evoke a sense of joy and creativity. Our moodboard selections drew influences from modern art, retro aesthetics and contemporary design trends, combining elements like abstract shapes, bold colour blocks, inspirational quotes, cheerful visuals and whimsical illustrations.
From this process, we knew the overall aesthetic for this project had to be both nostalgic and fresh, blending past and present influences to create a visually stimulating and uplifting vibe.
We developed three concepts for their potential brand that would create a lively and energetic atmosphere where themes of positivity and curiosity were evident, encouraging a sense of fun and exploration. Of the three designs, we landed on a chosen concept. Abbie and Brad selected an option that embraced the charm of perfectly-imperfect illustrations. A cozy, handmade look and feel that would be inspired by the playful styles of mid-century modern design, soft pastels, and friendly elements that make you feel right at home. Our chosen logos, illustrations, colours and fonts give a nod to the nostalgic, celebrating the joy of individuality and the simple pleasures, inviting Minty customers to connect with them in a fun, personal way which celebrates the unique beauty of botanical living.
“The Commute has given us the business branding that we’ve always wanted! He listened to all our ideas and collated everything in the most wonderful storytelling experience, capturing perfectly the essence of our business and the message that we hope to put out to the world! Nick made the process of freshening up our branding the most lovely and seamless process. Nothing was too much trouble and his collaborative approach is so welcoming.”
Abbie Capper
Minty Greenhouse
What They Got
Abbie and Brad were an absolute delight to collaborate with on this project. They are so passionate about their community and creating a brand that is all parts fun, longstanding and conscious.
