The Client

Te Pou Ō Mata-Au – Clutha District War Memorial & Community Centre is a community-led facility owned and operated by the Clutha Community Hub Charitable Trust in Balclutha, New Zealand. More than just a building, TPŌMA is a multipurpose space for community, visitors, businesses and events. An adaptable facility that aims to be financially sustainable and meet the needs of the Clutha District’s rural community for years to come. An opportunity for regeneration, revitalisation, and grassroots solutions to our rural strengths and challenges. These outcomes will positively impact the community’s well-being. The facility focuses on inclusiveness, diversity, culture, community, and commercial success. TPŌMA is distinctly Clutha.

High Quality 4K Video

Video Editing

Library of Content

Drone Video and Photography

How It Started

The team at TPŌMA engaged The Commute to capture a library of video content that showcases the brand-new facility ahead of its official launch in late 2023. The shoot aligned with the facility’s wider strategic goals, including its event strategy (also prepared by The Commute), which encouraged visitors to catch an exhibition, stay for a show and spend time in the Clutha District.

What We Did

Ahead of the shoot, The Commute co-ordinated the upcoming shoot days remotely from their studio in Melbourne, Australia. Collaborating with board members, staff, community members and Dunedin-based photographer Rewa Pene. Founder Nick McCabe-Schultz then travelled to Balclutha, New Zealand, to capture the project.

In two days, we captured an impressive amount of 4K, high-frame-rate, campaign-quality video content. During the short timeline, we shot over 44 scenes, including real estate-focused content and showcasing local members of the community utilising the space. The shoot also featured TPŌMA Co-Work, areas for lease, spaces for hire (meeting rooms, auditorium, and much more), tenants, and other amenities. We also captured images and videos of the exterior with an aerial drone.

What They Got

  • A comprehensive library of content: Over 90 minutes of high-quality, high frame rate footage that can be used in future campaigns and social media reels.

  • An eye-catching film of the extensive facility uses: This 4k hype reel energises the principals of the facility and is used on a variety of marketing channels.

  • Campaign Messaging: Developing from our previous events strategy messaging for TPŌMA, The Commute proposed leaning into messaging encouraging visitors to “Find Your Reason”. Embracing the diverse range of opportunities in Te Pou Ō Mata-Au and celebrating that no one visit is ever quite the same.

The Commute is proud to showcase this completed campaign. Te Pou Ō Mata-Au holds a special place in our hearts as our Founder, Nick McCabe-Schultz, was born and raised in the Clutha District. The Commute has donated over $22,000 of volunteer resources to support the project’s construction and ongoing development.

Did You Know?

A passionate group of Clutha community members volunteered 25,000+ hours to design and build Te Pou Ō Mata-Au.

Let’s create something awesome.

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