The Project

Get The Right Fit, Every Time. That’s the ToeZone promise.

Queensland-based Sole Collab made the decision to introduce an existing UK-based line of innovative kids footwear into the Australian and New Zealand market. They got in touch with The Commute for a helping hand.

Our job was simple. Create an agile eCommerce platform that had the ability to expand as they planned. With products shipping from both China and Australia, all fulfilment locations needed to communicate with each other, automatically. They also needed a site that would play nice with other drop ship players, like!

Based on WooCommerce, is quick and easy to use. with bright and bubbly UI and imagery it helps put the parent first and make it easy to find the right fit, every time.

Sole Collab now uses The Commute to assist with maintaining their online presence and keep their website optimised and in tip top shape.

Multiple shipping locations globaly

Stripe payment functionality

Google, Facebook and Instagram Shopping

Ongoing training and support

ToeZone eCommerce Site By The Commute


Product Variants

The store kicked off with a large variety of products in a range of sizes



Website quickly took the top spot on Google for all brand related search terms in Australia and New Zealand


Mobile Customers

Most ToeZone customers visited on their mobiles in the first 90 days

““The Commute is an extremely agile and forward thinking business. They feel like a natural extension of our team.”

Craig Wissler

Sole Collab (ToeZone)

Let’s create something awesome.

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