Balclutha based small business, Clem Munro Construction, reached out to The Commute to assist in refining their existing logo design. While they loved the thought and values behind their original design, the challenge this South Otago builder faced was a lack of consistency in their branding across different mediums.
Through 1-1 guidance, we were able to create a fresh new logo suite (with 24 versions of their lockups) that has future-proofed their branding for years to come. As well as refreshing their original logo, we designed a new short ‘CMC’ wordmark that works perfectly for apparel, merchandise and areas that space is limited for branding.
Clem Munro Construction’s logo pack also included a 12-page ‘Logo Handbook’ that can be supplied to any third-party designers or printers. This will ensure their brand looks fantastic everywhere. From the local paper, to the back of their vehicles.